Cannes Lions

THE ROAD HOME

KITCHEN LEO BURNETT, Oslo / SPAREBANK 1 / 2015

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The story is told only with white typo on black background. The story is about two boys who are best friends. One afternoon one of the boys joins the other one home for dinner after football practice. While this is being explained to the audience, the white text on the screen is almost unnoticeable and toned down. After some more playing in the garden, the friend who is visiting must walk home. The text explains how he walks, the distance to his destination, and the appearance of a car behind him. At the same time the white text has become so dark that it is almost impossible to interpret.

Super: Wear a reflector. Always.

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