A graphic concept around the concept of graphs and modules, building blocks and in addition to expressing "driv(e)" using movements in the forms.

Having to use the SpareBank 1 corporate font as a base, we created a new unique modular typography, drawing inspiration from graphs and lines often associated with business and finance. Separately the letters express movement. Deconstructed and put back together they create shapes and patterns, all depicting 'driv(e)'.

The design contributed to internal pride, great engagement to the conference and clear identity and helped to make the conference more visible during the period.