By studying the behavior of people with good economic situation, in a country where the recycling concept is still not massively installed, we decided to develop a Direct Campaign to generate the habit of giving rather than throwing away.

The project aspired to change the attitude of those who received the bag by making him or her think, before they throw away something good, about how that garbage might be a real gift to another.

Thus the idea of printing on the classic garbage bags images designed specifically for this activity, and transforming it into a gift bag.