Imagine an overpopulated world where water is worth more than gold, food is scarce and electrical energy is a luxury. This world, that could be the one that awaits us in a few years, is that of the inhabitants of a small island in the Caribbean today. Bancolombia -the most important bank in Colombia- and Google have come together to turn this island –that until today was only recognized for being the most densely populated of the world- into a school, that through the austere lifestyle of its inhabitants will teach us to take the best advantage of resources like water, energy and food, and to have a better experience at living within a community.

• Implementation The island was photographed and mapped in 3D, so people from around the world can see where and how they live.

Every nook and cranny was captured, for a technique called Photogrammetry.

Using this data we were able to completely recreate the island in Web GL.

You can jump to any location on the island to explore it by foot.

During this tour you can learn everything about the community and how it sustains itself.

This is done through a rich collection of content and classes.

• Timeline 6 months.

• Scale:

First local phase.

Second global phase.

Over 26000 daily visits during its first month, and this number is growing exponentially every month.

79.112 viewed lessons and 90 million impresions during the first month.

As far as Google is concerned, searches about sustainability grew 350% during the campaign’s first month.

Additionally, the positive feeling towards the bank grew a 30% within social media. And double positive comments, compared to Bancolombia´s previous best received campaign.

According to the Brand Lift done by Google, those people exposed to the campaign increased the brand’s consideration in over 6 points. No other campaign from the bank had presented an increase of more than 2 points.

We added the island to Google Maps and Street View, literally putting them on the map.