Cannes Lions

The Secret Lives of Animals.

THE COMMUNITY, Miami / PETA / 2020

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Overview

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OVERVIEW

Execution

Styled like your average kids’ book with cutesy illustrations, The Secret Lives of Animals tells the tale of a white bunny skinned for a coat, pigs off to the abattoir, mice planning their escape from a medical lab and a dolphin who is forced to perform in an aquarium.

Using pastel colors, smooth lines and playing with proportions, we built our own illustrative world, redefining childhood books.

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