A self-defense umbrella that carried easily comprehensible pictorial references of self-defense techniques. We distributed these Umbrellas to more than 450 women in a rural town of Uttar Pradesh, India.

Hundreds of men from small towns of India move to bigger cities to earn a livelihood. They often worry about the safety of the wives back home. To ease their worry and to make the women feel safer, we created a self-defense umbrella that carried easily comprehensible pictorial references of self-defense techniques. We distributed these Umbrellas to more than 450 women in a rural town of Uttar Pradesh, India.

50 agents at shops in Jaunpur and Azamgarh distributed Umbrellas to these women over 45 days.

We received international media coverage from renown publications such as Business Line, The Daily Eye, CLIO Awards, Trendhunter, Taxi, Schoop Whoop among many others.