Cannes Lions
OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2018
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Description
Volkswagen South Africa care about cars as much as they do about the safety of the people who drive them. Driving and texting can lead to horrific injuries, disabilities or even worse, death. We wanted to remind South Africans of the incredibly high risks involved with using your phone when you're behind the wheel in a sobering radio ad.
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