INSIGHT:

When it comes to television there’s one natural law: the higher the quality of content, the stronger its force of attraction. That’s why people spend fortunes on entertainment and technology like TVs. Surprisingly good content hasn’t been used in the place where TV aficionados spend hours: in the online shop of tech retailers.

IDEA:

In the online shop of SATURN – one of Germany’s biggest tech retailers – we surprised people looking for a new TV with a spectacular experience: we turned the previously unused placeholders in the TV preview screens into ad space for JUKE! by showing parts of the latest JUKE! content – blockbusters, family content, series and much more. An unexpected yet even more convincing sales presentation which caught visitors attention and gave them a truly entertaining preview of their new TV along with a combo offer of TV plus JUKE!.

The best TVs deserve the best content. This was the core of the idea and the guiding principle in implementing THE SNEAK PREVIEW. For two weeks, all new smart TV models in the online shop of SATURN streamed the latest movies and series – hours of great JUKE! content, individually targeted based on the user’s interests. This meant that the valuable JUKE! content was free to watch – but only in a relatively small format. This allowed us to get visitors hooked – and if they wanted more, they had to become JUKE! customers.

Using this totally new media space and individually targeted content we made JUKE! relevant for TV aficionados as a smart alternative and serious contender in the online entertainment sector. It was a win-win situation for JUKE! and SATURN: visitors to the SATURN online shop stayed 3 times longer than usual and 80% took the offer, resulting in hundreds of new customers for JUKE!.