Eurobest

The Sound of Tomorrow

SCHOLZ & FRIENDS, Berlin / MERCEDES / 2023

Film
Demo Film
MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

In 2021, Mercedes-Benz Trucks presented the eActros as the world's first electric truck for heavy-duty distribution transport. In 2023, the eActros LongHaul will also make its world premiere with a range of up to 500km, which will revolutionize an entire industry.

At the IAA 2022, Mercedes-Benz Trucks presented the prototype of the eActros LongHaul.

Execution

All sounds were recorded via field recording directly from the eActros LongHaul and were later composed into the track by Tua himself, without any additional musicians or instruments involved.

Outcome

The concept truck had a premiere that couldn't have been more successful.

In addition to the positive customer feedback at the IAA, which is reflected in both the "Truck Innovation Award 2022" and the selection for best trade show exhibit, all KPIs for PR/press coverage and social media were far exceeded.

Similar Campaigns

12 items

1 Spikes Asia Award
#Travel G-class

OGILVY, Shanghai

#Travel G-class

2022, MERCEDES

(opens in a new tab)