Cannes Lions
DENTSU LATIN AMERICA PROPAGANDA, Sao Paulo / CANON / 2017
Overview
Entries
Credits
Description
Brazil has over 60.000 families with same-gender parents. The country is very open minded and increasingly supporting homosexual minorities.
Despite all these facts, brands doesn’t feature non traditional families on its campaigns very often.
Execution
The video features the point of view of two mothers about motherhood.
They talk about good and not so good things when they became mothers. But with a detail: these women's family isn't a tradional one. This is a two-moms-family. Both women are a couple and they had twins made by artificial insemination.
Outcome
In 24 hours, the video had 2.2 millions views, 6K shares and 99.8% positive reactions.
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