Our creative idea was to "Give Football Back" and the FBpage became the official WorldCup portal for Viasat. In the weeks up to WorldCup fans could participate in different activities such as online football cards game, vote for the overall best WorldCup moments and challenge their friends in guessing the end result. During WC the page, highly integrated with the TV studio also featured highlights, comments and results.

We also gave footbal back by introducing a MobileApp that found nearest sportsbar showing the match, and streamed PayTV matches, INCLUDING THE OPENING MATCH, free and live on Facebook, as worlds first.

As the main goal was to make Football fans love Viasat, number of dedicated fans was crucial. Original goal was to get 10.000 before World Cup started, and reach 20.000 before end. By the end of World cup we had more than 45.000 fans spending in average 3.30 minutes on the page, more than 2 million downloads of Football Cards, 160.000 pagevisits and more than 10.000 participating in the contests.

Finally, what was originally a campaign site is today a football forum with more than 52.000 fans, with discussions running high during UEFA Champions League and Europe League matches.