BBC One is the Nation’s biggest broadcaster – bringing more people together to share a moment than any other. But the BBC One brand’s scale can make it lack humanity and warmth. Its challenge is to show that it’s relevant and of the people. Our brand idea is Oneness – the feeling of a kinship with others over a shared moment or passion. With Christmas, the opportunity was to bring this idea to life at a time when being together is so important.

Against the backdrop of the country feeling divided, our idea was to tell a simple story of togetherness that would resonate with everyone in the country, whether you are a parent, child or remember growing up.