The campaign focused on bringing family and friends together around a table. To launch it to their marketers all over the world, we literally brought them together around the same table by sending each of them the entire advertising campaign in the form of a book. The cover of each book was carved from an actual wooden table.

This meant that each of the 20 marketers, no matter where in the world they were, received a piece of the same table.

The sharing meal (which is called the Jumbo Platter) saw an increase in sales by over 7% in one of the regions. Another region also saw sales skyrocket by 20% and an even bigger increase on their social media pages. We proved indeed that sharing is a good thing.