Cannes Lions
BBDO GERMANY, Dusseldorf / SKY / 2013
Awards:
Overview
Entries
Credits
Description
No clear legal restrictions for public transport vehicles because this media channel did not exist before Sky Go invented it.
Execution
Sky Go unites the latest technologies with high-class entertainment:
The promotion used a world first innovative new media. Communication where you would not expect it - because with Sky Go there are no boundaries for getting entertained.
Outcome
Highly encouraging first reactions by commuters and our client. And plans to roll out this fascinating new medium nationwide.
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