To strengthen Remia's positioning as an American BBQ specialist, we went back to its origins: The Wild West. This film explores the intriguing history of a renowned sauce brand, by telling an inspiring story about its remarkable founders.

The evocative flavor names of the sauces, such as BlackJack, Sweet Dalton, and Teardrop Tony, inspired a new marketing campaign that featured the founders in a Heritage Film. This cinematic journey through the Wild West captures the essence of the brand and celebrates its rich history. This film emphasizes Remia's authority in the segment and gives its sauces a face.

Westerns are so incredibly inspiring, that the director kept enriching the script. The characters gained more depth, and the story got multiple dimensions.

The film feels authentic to a modern audience but is also more relatable. Art direction plays a crucial role in achieving the desired look and feel of the film, with the director of photography capturing the feature-film style using special lenses used in classic Westerns. The color palette predominantly features copper, while complementary colors like cyan and red add a modern touch. The cowboy characters are designed to be distinguished and classy, with modern twists on their classic outfits, using velvet-like textures and bright colors. The music has influences from classic westerns but features a modern electronic touch with a film trailer eclecticism.