In a TV-commercial broadcasted prime time, the Netherlands’ fastest man, Olympic athlete Churandy Martina, gives a demonstration of how to prepare a tasty casserole. It says on the package that it will take five minutes to prepare, but Churandy knows it can be done faster. A whole lot faster…

Over 5.000 directly related tweets during the first three weeks of the campaign.

The Facebook fanbase grew with 5.000 new likes within the targeted audience.

Over 125.000 views on YouTube

20% of all household fair visitors purchased the product

An increase in sales of 1000% during the campaign period.

Approximately 500 supermarkets added the product to their assortment