This is speed dating in every sense of the word and these are real "speed daters" in search of their soul mate. Among them is Caroline -- a young, sexy and charming woman. She doesn't have the same concept of "speed dating" as others. That's why a big surprise awaits her contenders... even the most macho among them.

These speed daters knew they would be filmed but had no clue why... Is it for a story? A television programme? In any case, it's an experience they won't soon forget.

In a hotel on Spa Francorchamps’ renowned F1 circuit, we organised the ultimate Speed Dating event (participants knew they were being filmed, but had no clue why).

This is truly “speed” dating in every sense of the word. Among the speed daters is Caroline -- pretty, sexy, single and a professional driver. Her passion is racing. Instead of "slow and boring" encounters across a table, she prefers them around the circuit. All her male candidates have literally come undone on their first date, but it’s not always been for her charm...

We turned around the classic story about guys using their car to impress girls. It is the female driver who separates the boys from the men. The online film will make other young guys wonder: “how would I react?” and trigger them to share with their peers, and why not, ask for a testdrive themselves.

The campaign has just recently been aired together with the car’s launch. It reached already 200.000 views in its first week and created quite the buzz in the press and in specialised blogs.

(At the time of entry, the campaign was just launched. An update with first results will follow.)