There could be no better way to communicate this product than the cars themselves; an alternative and economical means. Protective car covers, with paintings of watchdogs and police officers, were created and placed on several cars parked in strategic points of Portuguese cities.The cities and the respective sites were selected bearing in mind the reports of the Portuguese Police Department and of the Internal Administration Ministry, were it was possible to identify the areas with the highest rates of car thefts, thus creating a strong relevance in the message for potential clients of this innovative service.

The part created caused a strong visual impact on the street forthwith, and pointed to the site of the brand where it would be possible to immediately access the stolen car’s tracking services.