Security matters for every company. Problem is, it’s a subject matter that’s nerdy and arcane. Even worse, with most security features being back-end tech, it’s almost impossible tell a story about something people rarely see.

So how did we get everyone to pay attention to a bunch of boring and esoteric features?

We made Security fun.

“Swiped” is an action-comedy chase film that centers around an employee’s stolen MacBook. And for the first time, an Apple device becomes the main character in the award-winning Underdogs franchise.

This film celebrates Apple’s ever-vigilant, always-on Security features such as Notify When Left Behind, Touch ID, FindMy, Remote Lock and Wipe in action. With the simple message that no matter what happens, Apple’s security ecosystem is there to save the day.

Security matters for every company. Problem is, it’s a subject matter that’s nerdy and arcane. Even worse, with most security features being back-end tech, it’s almost impossible tell a story about something people rarely see.

So how did we get everyone to pay attention to a bunch of boring and esoteric features?

We made Security fun.

“Swiped” is an action-comedy chase film that centers around an employee’s stolen MacBook. And for the first time, an Apple device becomes the main character in the award-winning Underdogs franchise.

This film celebrates Apple’s ever-vigilant, always-on Security features such as Notify When Left Behind, Touch ID, FindMy, Remote Lock and Wipe in action. With the simple message that no matter what happens, Apple’s security ecosystem is there to save the day.