Situation:

The Most iconic burger in the world

The Big Mac, Celebrates its 50 years

Brief:

Make an activation to celebrate Big Mac's 50 years in a disruptive way focusing on the things that have never changed.

Objectives:

Break the generational barrier and bring everyone together in the table to enjoy a Big Mac.

The Unforgettable Price

For one day we had the Big Mac at the price from 50 years ago.

Now the unforgettable taste has an unforgettable price.

Our main source of data was obtain through Brand Watch, a social Listening tool. We processed the information and obtain the main insight which was the comparison of the price of the Big Mac years ago, to the price today.

This let us deep dive on our target profile and design a custom approach relevant for the local situation.

We design a celebration campaign focused on the nostalgia that the prices from the past gives us. That gave us the perfect excuse to bring back Big Mac's price from 50 years ago, today and make this our way to celebrate.

1 day of execution.

It all started from PR in the morning shows, that started a snowball that kept growing and growing viral. By the end of the day the only thing people where talking about was about the Big Mac.

We had 97% of all mentions of the category that day

2.4 millin PR impressions in 24 hrs

And rose sales up to 102%