The brief? Demonstrate how captivating our client’s range of intimate wear is.

We approached it differently by targeting men and encouraging them to buy intimate wear for their ladies.

Research shows 9 out of 10 YouTube pre-roll ads are skipped. What if we could use that our advantage?

We simply created a 50-second product demo. However, we carefully selected our target audience of men over 30, and tactically placed it before sports highlights, ensuring that 95 percent of men didn’t press skip.

We didn’t just create the first ‘unskippable’ YouTube ad, we also demonstrated the power of really sexy underwear.

We created a 50-second clip that was entirely a product demo. However, by carefully selecting our target audience of men aged 30 and up, and by playing the clip before sports highlights, we were able to ensure that 95 percent of men didn’t skip the ad.

By selecting a digital platform such as YouTube we were able to target a niche audience that other media space has never allowed for. This tactical use of media space is what ensured us that 95 percent of men never skipped the ad.

We didn’t just create the world’s first ‘unskippable’ YouTube ad, we also demonstrated the power of really sexy underwear.

95% percent view rate on YouTube Preroll ads

Average of 5.2 views per user

High Audience Retention: 94% view rate on the youtube channel