Cannes Lions

The Violent Games

THE LEO BURNETT GROUP THAILAND, Bangkok / YOUTH GUARDIAN FOUNDATION / 2016

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Overview

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Credits

Overview

Description

We designed a series of posters with photographs of young kids attacking people violently to demonstrate that playing violent games can make children more aggressive and use violence in a real world.

Execution

To visualize our concept, we showed half of the kids merged with characters from popular violent video games and made our photographs feel like an inseparable atmosphere between gaming world and the real one. We wanted people to feel that violence in video games can sometimes becomes real. And the consequence is what no parents would want to happen to their kids.

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