The idea came up in the Media as a creative solution to an initial briefing without a budget. We chose to get those testimonials in the form of content and use Banco Santander (Bank)’s own channels in social media (Facebook, YouTube, and Twitter). Besides the participants divulging it, the project naturally became a viewing and sharing hit in social media.

The advertiser and the people became our main media channel for the project.

There were more than 5,000 testimonials from passionate fans.

We were seen by more than 5 million people and reached more than 40 million impacts.

We boosted the brand’s Brand Channel audience in 200%, besides increasing the channel subscriber base in 167%. With the #thevoiceofthefan, we interacted with more than 1.5 million people, increasing the follower base in 30%.

It became the project that created more earned media for the channel in 2013.

Declarations of love, and a lot of emotion, that was the most important for us.

The Voice of Soccer Fans became the Voice of the Clients!