Mother’s Day in Thailand is as big as the Super Bowls - every big brands convey messages about moms. And while everyone will be spending quality time and sharing a meal with their mom, employees in the restaurant industry will be busy working.

Bar-B-Q Plaza’s brand slogan is ‘Make the most of now’. And to help their customers make the most of their moment with their moms on Mother’s Day, they wanted their staff to live up to the brand’s belief by spending quality time with their mom too.

Weeks before Mother’s Day, the film was shown at an all-staff event before announcing that every employee will be granted two extra days off so that they can spend quality time with their mother. The film was then shared with Bar-B-Q Plaza’s fans on social media channels and was also broadcasted on YouTube for the world to see. The content soon turned into culture as it spread like wild fire on the internet – gaining over a million views within 24 hours and catching the attention of local and international news.