Spikes Asia
GREYnJ UNITED, Bangkok / FOOD PASSION / 2017
Overview
Entries
Credits
Background
Food businesses produce over hundred million tons of waste every year, contributing to one of the world’s biggest problems.
At Bar-B-Q Plaza, over 200kg of leftover food go to trash every day, adding to the 20 million disposable chopsticks that gets thrown away each year.
As the biggest barbecue restaurant chain in Thailand, they wanted to do something about it.
Execution
The “ALL-YOU-CAN’T-EAT” Doggy Bag
We partnered with Petpal, to give the doggy bag a real purpose by turning our leftover meat into nourishing dog food. Carefully and conveniently packed to feed one dog, customers could collect a doggy bag at every restaurant. While they helped us feed stray dogs in their neighbourhood, 16.5 tons were also donated to dog shelters and vet clinics across the country.
CHOPSTICKS FURNITURE
We teamed up with Benwood Design, a leading furniture manufacturer, and turned the 20 million disposable chopsticks wasted every year into something useful. Resulting to 200 sets of desks and chairs being donated to under-privileged schools in remote areas, and inspired the next generation to be more mindful about waste.
Similar Campaigns
12 items