Vienna is a cosmopolitan kaleidoscope – a progressive city, where different lifestyles are respected and actively lived. The city is preparing for EuroPride Vienna taking place in June 2019. The event will have an extra special meaning for the people of Vienna: it will be the city's first Pride celebration following the legalization of equal marriage in Austria. Our task: to make everyone aware of that.

To invite the world to EuroPride, we documented a marriage that was never celebrated before. The first A.I. marriage – The Wedding of Siri and Alexa. On April 2nd, Viennese supporters gathered in the famous Belvedere Palace to witness the marriage of the voice assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities.

To make it all happen, we created “The Pride Skill” – a custom Alexa skill that allowed the two AIs to exchange vows. This way, anyone could download the skill themselves, marry their Siri to Alexa and get in the mood for EuroPride 2019 in Vienna at the same time.

Marriage for all has finally been available in Vienna since January 1, 2019. And the EuroPride Vienna is just around the corner. We wanted to draw attention to that by celebrating the most unusual gay marriage of all times – our symbol for a city where every kind of love is possible. The Wedding of Siri and Alexa should ultimately prove how progressive and welcoming the city of Vienna and its inhabitants really are.

The wedding ceremony was made possible by the Alexa Skill "The Pride Skill", which is officially available in the Amazon Skill Store. In addition to information all around EuroPride, we also had hidden an easter egg: with a special trigger, a dialogue can be started between Siri and Alexa that leads to the symbolic marriage of the two voice assistants. The Vienna Tourist Board went all out for the wedding stunt: The smart bridals got their own wedding page where we shared exclusive content. They even had their own Facebook and Instagram where you could follow the entire love story – from the first date to the honey moon. Showing Siri and Alexa not only fell in love in this city, but also with this city: at the most iconic hotspots like the Vienna State Opera, the famous Café Sacher and the Giant Ferris Wheel.

+5 MIO DOCUMENTARY VIEWS ACROSS ALL CHANNELS

+37 MIO CONTACTS AFTER REVEAL

RECORD NUMBER OF +1,5 MIO EUROPRIDE VISITORS

SIRI AND ALEXA WEDDINGS IN +20 COUNTRIES