Under the creative concept “Save the weeknd from this hit” we developed a pre-roll campaign which warned fans about what could happen if they continue listening to that song only, and redirected them to the new single and other new songs of the artist on Spotify and Youtube.

We developed a digital pre-roll campaign along with radio executions to promote The Weeknd’s newest single, taking advantage of his well-known old single in every youtube search, which redirected people to his new album and songs on Spotify and Youtube.

In only 10 days, out of 5 people who download the single “I can’t feel my face” by The weeknd , 3 downloaded the new single “in the night” by The weeknd.