Cannes Lions
KARMARAMA, PART OF ACCENTURE SONG, London / PROJECT EVERYONE / 2022
Overview
Entries
Credits
Execution
After a series of powerful establishing titles, we find ourselves in a big city at sunrise.
Amongst the city towers is a skyscraper with what appears to be a giant red sticky note stuck to the side. We see the words ‘TO DO 1. End Poverty.’, written in biro.
The bottom lip of the sticky note flaps in the wind. It’s an impressive sight to see.
We see more and more of these giant sticky notes stuck on bridges, landmarks, and buildings all across the globe. Each with a different ‘to-do’.
It appears to be a To-Do list, stuck on the planet.
We end in New York, home of the UN HQ where 17 brightly coloured sticky notes stand out amongst its vast skyline.
The notes graphically animate away from the buildings and towards us, forming the recognisable Global Goals grid.
A final title leaves us with a powerful message.
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