2010 the year of the Tiger and Global Summit on Tiger Preservation’ hosted by the Russian government in St. Petersburg with the full support of WWF Russia.

Russian celebrities were asked to speak up on behalf of the Tigers. This was the start of the 'Roar for the Tiger' campaign. These people didn't speak they roar as tigers do, what they were saying is subtitled.

During the Summit people could record their own roar or visit wwf.panda.org to record and upload a roar on line adding their support to the campaign. Well over 250 000 people have participated so far.

During the Saint Petersburg Summit an unusual event was held. People could record their roar to support the tiger or visit wwf.panda.org to record and upload their own supporting roar on line. From the start of the Summit so far well over 250,000 people have participated by roaring their support for this campaign.