Coca-Cola Zero makes the impossible possible and enables football enthusiasts to compete against Manuel Neuer in a virtual penalty shoot-out during the UEFA EURO 2012. Fans can take part directly at the Berlin fan mile with an audience of up to 500,000 persons. The real movements of the striker are recognised with physical computing and Manuel Neuer reacts in a pre-produced video, leaping to the relevant corner of the goal. The public screening activity has been extended to the YouTube custom brand channel, where the user can compete against the German number 1 keeper with mouseclicks and discover curious scenes.