The concept of the new site of Renault Megane is based on the strange town the world champion Fernando Alonso visits in the TV spot. People of this little village have lost control of their own lives as they have lost their heads and, in the website, they get them back thanks to the car equipment.Interacting in 5 stories, each of them with a different design and guided by the web characters, the user goes deep in the car’s equipment.The navigation process is innovative: the TV spot becomes interactive so the user can navigate through it as desired.