Spikes Asia

Think Difficult : Curling Helmet

INNOCEAN WORLDWIDE, Seoul / MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / 2017

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Engineers of an innovative R&D Group, [Fineapple Company], which makes innovative inventions, explain background and the way to use of each product they made; one of the inventions, [Curling Helmet] can help people have a perm without using any electrical products.

In the film, there are funny happenings in using the inventions. Even though the engineers introduce their inventions as innovative products, they seem all stupid, useless and difficult to use.

At the end of the film, there is a question make people choose easy ways, “Do you want to do those difficult things? Or choose easy ways?

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