Show the current blindspot Kenyans have when it comes to how they view their country by putting the people who shape their views - media personalities, in a social experiment.

The video of the experiment was then shared with the public. After which, they participated in sharing captivating pictures of Kenya to share with the world a new perspective of Kenya, with the tag #ThisIsMyKenya.

We showed popular media personalities a small part of a picture that depicted a negative view they had of Kenya. Then we showed them the entire picture and revealed a more positive view to their surprise.

We recorded them and used their experience to share the revelation with the rest of Kenya.

We then asked them to join us by sharing captivating pictures of Kenya wherever they were with the #ThisIsMyKenya.

Media...

The campaign ran for 2 months

It was a national campaign targeting Kenyans all Kenyans who are online.

What we got in response was such an upsurge of patriotism uniting not just Kenyans in the country but Kenyans across the globe, who shared over 10,000 images of their country.

The campaign video had more than 100,000 organic video shares resulting in 1,000,000 views between YouTube & Facebook.

That is more than 4.5 Million minutes of free branded content.

To date, the hashtag is being used by Kenyans to showcase the beauty of the country and to as a call to stand up for it.