When you're a millionaire, you don't know if someone is approaching you because they're interested in what you have or in who you are.

Now that Tic Tacs come in a Big Box, we can put ourselves in a millionaire's shoes, and be a Tic Tac millionaire.

People always agreeing with you, laughing at your jokes and sending warm birthday wishes will make you wonder if they're truly interested in you or in your Tic Tacs.

We decided to take the doubts millionaires have and communicate them through illustrations with young characters in everyday situations, comparing real concerns millionaires have against the concerns of Tic Tac millionaires.

We executed the campaign in a way that is attractive to our target.

They live surrounded by photographic stimuli they find everywhere all the time. That's why we added an illustrated artisanal side to the pieces in order to draw attention also to their colors, details, and characters that, at an aesthetic level, have a modern look. The executions are developed in everyday places where we can sit down to think and reflect a little.

Once again, Tic Tac achieves success over other brands within its category with a fun message and a detailed execution, keeping the fresh and modern tone the brand has been developing.

We introduce the new pack, making not only the pack the lead but also the people who consume it and the experiences you can have with a Tic Tac Big Box.