Cannes Lions

TIGER AWARENESS CAMPAIGN

HAKUHODO INDONESIA, Jakarta / WORLD WILDLIFE FUND (WWF) / 2010

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Overview

Description

In the darkness of Sumatran jungle, a tourist couple was taking a video of wildlife using night mode. They were roaming the jungle, excited but we can see that they're a bit scared. The sound of wind, cricket and birds echo through the jungle and suddenly the guy who's holding the camera took one peculiar shape with flashing eyes, and it turned out that it's a tiger in the bushes!The guy went frantic and keeps calling his partner. Then, the suddenly the tiger were dancing erotically, leaving the tourists in awe. After the tiger satisfied, it went back into the bushes, making the tourists dumbfounded.Then super came: "Is this what we have to do to get your attention? Less than 400 Sumatran Tigers are facing extinction. Help them to stay alive."

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2016, ABTO - ORGAN TRANSPLANT ASSOCIATION

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