The 'Digital Prank' idea was executed as an 'On-Live Video Concert' stunt, with the simple goal of provoking our targets into realising that online concerts can't compare to the real thing. A 7-meters-high analog YouTube page was setup in one of Bnagkok's hippest and highest traffic open air market, with a real live band playing inside the YouTube page and facing the various problems associated with online video such as lagging and adverts. The stunt ends with a message inviting passer-by to come and experience the real thing live at Tiger Translate. The video of this stunt was then uploaded online for people to spread and share, along with other "On-Live Video's" by famous Thai artists.

1. Over 6,000 youths logged out of from their online world to attend the 4th Tiger Translate.2. Online views for 'On-Live Video Concert' was over.