The main target for this campaign is to build knowledge about the brand name and their main USP - Cheap tiles. The name Right Price Tiles sounds a bit awkward in Norwegian. We used this as a creative possibility in the campaign, using what Norwegians like the most, when it comes to promoting themselves: self irony. We admit that the name is long and in English, but even more perfect to play with. And in the end, remember.

The calls are real calls to real stores to unknowing respondents.