The new "Time to Leave" feature by BMW Connected reads various real-time traffic data and informs the driver via push notification when he needs to leave in order to be at his next appointment on time. To put it in a nutshell: It tells him when it's time to go.

The radio spots do not explain the technological background, but focus on the user's benefit. With situations that are about to go out of hand, they create inner cinema – despite their shortness. And thereby linger in the memory for long.