Cannes Lions

Time to Shine

ENERGY BBDO, Chicago / MARS / 2018

Film
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Our radio ads bring to life the idea that with the confidence you get from a clean and fresh mouth, you can shine, no matter the situation. Each spot is inspired by relatable moments where people might embellish their stories a little. And through the use of hyperbole and humor, they showcase how Orbit Gum enables you to harness your inner confidence to make those stories that much more believable.

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