Cannes Lions
MERKLEY + PARTNERS, New York / MERCEDES BENZ / 2017
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The concept is built on the premise that legendary performance icons like Roger Federer and Mercedes-Benz, transcend time and reinvent themselves, year over year, decade after decade. Mercedes-Benz celebrates the legendary Roger Federer as he spans the eras to experience classic Mercedes-Benz SL roadsters of every generation - culminating in our latest high performance thrill machine – the 2017 Mercedes AMG SL 63. Style, speed, passion, power – it’s all on display when these two all-time performance greats get together. Mercedes-Benz was in full support of Roger on his road to recovery from injury earlier in 2016, and intended to build momentum toward his triumphant return to the court in 2017.
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