Cannes Lions
GRUPPO RONCAGLIA, Rome / MERCEDES BENZ / 2014
Overview
Entries
Credits
Execution
All the posts have been written using punctuation marks and graphic symbols to simulate the Intelligent Drive performance of the Mercedes-Benz vehicles.
This creativity has been created in order to enforce the textual content on Social Media. And the Page fans have really appreciated the experiment.
Outcome
5 posts published;
269,872 views;
881 likes;
43 shares.
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