Timisoreana, the beer market leader in Romania is the sponsor of the Romanian Football Cup. With football performance decreasing during the last decade, Timisoreana's mission was to engage a passive, depressed nation into a passionate football movement.The basic form of football passion lays within simply playing the ball.Starting from this insight, we aimed to amplify on a national scale (geographically) this simple joy. The Journey of the Ball was created: 1 ball, 2,400 km, 40 days, 1,000 running supporters, 35 cities.

6 weeks before the Cup's Final, we thrown the ball towards the supporters. Over night, Romania turned into a huge football pitch, with 23m players.Their task: bring the ball to the pitch in the night of the Final, without dropping it: The Olympic Football Flame.1 ball, 2,400 km, 40 days, 1,000 running supporters, 35 cities. The ball was to pass throughout all Romania, day and night, sunshine, rain or wind, and encapsulate supporters’ passion. The same ball was also to open the Final of Romanian Football Cup on 26th May 2011, and literally pass the passion to the football players on the pitch.The whole country was activated: The largest football marathon in history.

Our journey proved to be the longest football marathon in history and made the subject of numerous daily news programmes on mass-media.Romanian Police supported the Journey, helping the ball move on national roads that were partially blocked for 40 days.The mayor of 1 of the cities was so impressed with the movement that offered to raise a statue of the Ball Carriers.26th May 2011, 8 o'clock in the evening, the Ball reached the pitch of the Cup's Final, in front of hundreds of thousands of supporters and TV viewers.