We set out to actively engage the community by bringing the neighbourhood coffee shop directly into the neighbourhood. People were able to experience everything you would find in a real Tim Hortons restaurant inside a real house.

Nothing says you're a part of the neighbourhood more than being in the house next door. So Tim Hortons moved right in. We transformed an ordinary house into a Tim Hortons restaurant overnight. Guests could stop in for coffee and a donut while making themselves at home. It was an entirely new store format, featuring elements of a Tim Hortons restaurant mixed with elements you’d find in a neighbourhood home. Just like at the restaurant, droves of people came in for coffee, snacks, and a taste of that Canadian kindness we know and love.

With a production budget of less than $80,000, and an event that lasted only 6 hours, we were able to create an experience that was not only felt locally but across the globe as well. We garnered over 90 million earned media impressions, and our hashtag (#TimsNextDoor) was trending in Canada within hours. And with zero paid media behind it, we still had 200% more foot traffic than the average Tim Hortons gets in the same time period.