An online media campaign running at the time, "Tina Gold Card", was used to communicate the sponsorship of the Madrid Masters Tennis by American Express. The two campaigns existed side-by-side in different online media. The main objective was to announce the American Express sponsorship of the Madrid Masters Tennis in a novel and entertaining manner, using the visual advantages offered by online media. The sales objective was to arouse the interest of Internet users in the product, leading to the greatest possible number of contracts being signed. The solution: to inform people about the "Tina Gold Card" through banners announcing a sporting event sponsored by American Express.