To show the benefits of Whirlpool's new Small Spaces Appliances line, we created a campaign to promote these products where the images and art direction is fundamental to tell the visual resource: large buildings with small spaces. Based on a vanishing point, we generate awareness on the amount of apartments, and at the same time, the amount of opportunities to be in people's homes.

We generated a grayscale accompanied by natural light that suffused the architecture to obtain a balance between the black and white shades. The perspective and framing that generates the construction is intentional from the shot, to obtain an exquisite infinite pattern that gives life to the photographs.

Small Spaces Appliances by Whirlpool. Tiny products for tiny spaces.