Cannes Lions
DENTSU INC, Osaka / KODANSHA / 2016
Overview
Entries
Credits
Description
We used this pretext to promote the exhibition when it came to Osaka….
TITANS ATTACK OSAKA.
Execution
Attacking Titans appeared one after another in various locations throughout Osaka.
Each appearance was depicted in posters, which were hung at each location.
The locations of the attacks gradually moved closer and closer to the exhibition’s venue.
Outcome
Osaka was filled with photos witnessing the appearance of gigantic humanoids attacking the city in more than 100 locations.
On September 11th as the attacking giants advanced as far as the venue, the exhibition started. With more than 70,000 visitors, the exhibition was a giant success.
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