Cannes Lions
DENTSU INC., Tokyo / KIRIN BEVERAGE / 2015
Overview
Entries
Credits
Execution
We created "one in two" products for both package and taste.
When packages with prince and princess are placed side by side,
the two become a couple.
They were designed to tastes as apple pie when eaten together.
Outcome
Many people uploaded photos of two packages, and the product itself become a topical content, even without mass advertising. This movement became not only storong sales support, but a successful case for package design collaboration.
-Earned exposure $290,000 in only 1 month
-Number of official Facebook page 200,000 Likes
-a number of unexpected tweets by prince and prince marriage 45,000 Retweet
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