Cannes Lions

TO MAKE A PERFECT MARRIAGE

DENTSU INC., Tokyo / KIRIN BEVERAGE / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

We created "one in two" products for both package and taste.

When packages with prince and princess are placed side by side,

the two become a couple.

They were designed to tastes as apple pie when eaten together.

Outcome

Many people uploaded photos of two packages, and the product itself become a topical content, even without mass advertising. This movement became not only storong sales support, but a successful case for package design collaboration.

-Earned exposure $290,000 in only 1 month

-Number of official Facebook page 200,000 Likes

-a number of unexpected tweets by prince and prince marriage 45,000 Retweet

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