Cannes Lions
ARA GROEP, Rotterdam / HEINEKEN / 2013
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With Wieckse, a refreshing wheat beer, you can enjoy the sunny side of life every day. In this tv commercial the sunlight is literally caught in the Wieckse glass, spreading radiant sunlight, making the environment even more radiant. Moreover, the sun is an integral part of the DNA of Wieckse. That’s why from late March 2013 Wieckse is entirely brewed using solar power. As a leader in wheat beer Wieckse also contributes to a better environment.
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