Do you remember the pictures of black lungs we were shown at school? Tobacco Body is the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. Lungs aren't necessarily what interest school kids the most, so we've included other symptoms of smoking more related to appearance and attractiveness from zits to bad breath. The objective was to decrease the amount of teenage smokers by getting school kids to think critically about smoking. The whole budget was under 10,000 € and there was no media.

Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies, and a tool to get teenage smokers to think critically about smoking.

The website has attracted tens of thousands of visitors but we only need to have a couple of thousands of teachers because they then show the site and let the kids use it in the class rooms. It is really difficult to demonstrate the exact amount of teachers because we can't identify them from the user stats. Spontaneous feedback from teachers has been only positive and all inquiries by the Cancer Society of Finland have shown that the site works as an educational tool. The site has been praised in media around the world from Huffington Post to Fast Company.