Cannes Lions
TURNER DUCKWORTH, London / MONDELEZ INTERNATIONAL / 2014
Overview
Entries
Credits
Description
Deliver gift-worthy designs that communicate the positioning and engage them in a new perspective, giving the consumers another surprising, light-hearted look at the occasional moment.
Execution
Both faces gently poke fun at the preparation for and excessive decoration of homes during the festive season.
On the front face the ‘O’ of Toblerone is replaced by tangled Christmas lights which wrap around the entirety of the logo, adding festivity to the design and a smile of recognition at a problem faced by most!
The other face shows an illuminated Toblerone logo positioned on a snowy rooftop framed by a plastic Santa and Christmas tree, celebrating the glorious excess of outdoor Christmas decorations. One of the lights has failed creating the hidden message of ‘No – L’ (Noël).
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